Industry News for Dealers

Dock and Lift News

The premier online destination for dock and boat lift dealers seeking the latest in industry news, innovation, and trends. As a leading resource, we pride ourselves on delivering comprehensive coverage and expert insights into the evolving world of maritime infrastructure and technology.

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The Latest in Dock & Lift Innovations + Upcoming Events!

Movers & Shakers

Boating Industry Seeks Nominations for 2024 Movers and Shakers Awards

Boating Industry is now accepting nominations for the 2024 Movers & Shakers Awards. This program recognizes leaders who have shown exceptional vision and leadership in advancing the marine industry. Nominees can come from any company, group, or organization involved in the boating industry. The Mover & Shaker of the Year, along with finalists and other selected nominees, will be featured in the October issue of Boating Industry.
Submit your nominations by August 9, 2024.
Click here to nominate


Upcoming Events

Stay connected and ahead of the curve by attending these two key events in August 2024:

Metro Boat Show

Movers & Shakers

Date:
September 12-15, 2024
Thurs. & Friday: 1pm – 7:30pm
Saturday: 11am – 7:30pm
Sunday: 11am – 6pm
Location:
31300 Metro Pkwy
Harrison Charter Township, MI 48045
Details:
The Metro Boat Show is a premier event will be running from September 12-15, 2024. Attendees can explore the latest in boating technology and enjoy various activities and entertainment.
Purchase your tickets online here

Norwalk Boat Show

Movers & Shakers

Date:
September 19 – 22, 2024
Thu: 10:00am – 7:00pm
Fri: 10:00am – 7:00pm
Sat: 10:00am – 7:00pm
Sun: 10:00am – 5:00pm
Location:
Norwalk Cove Marina
48 Calf Pasture Beach Rd
Norwalk, CT, 06855
Details:
The 2024 Discover Boating Norwalk Boat Show will return to the Norwalk Cove Marina from September 19-22, 2024. This event features the newest model boats, accessories, and more. Visitors can enjoy an abundance of must-see attractions, fun features for all ages, and the opportunity to filter boats by type, length, and price range. Make the most of your visit by planning ahead and checking out all the show has to offer.
Purchase your tickets online here


Education Corner: New Hub for Dealer Training

We're excited to announce a new initiative launched by the Marine Retailers Association of the Americas (MRAA) in partnership with the American Sailing Association (ASA). This new Education Hub, located within MRAA's training site, aims to provide comprehensive educational resources for dealers. The hub includes a variety of training modules, webinars, and certification programs designed to enhance dealer knowledge and skills, ensuring the highest level of service and expertise in the industry.Explore the Education Hub here:
MRAA & ASA Partner to Launch Education Hub

Navigating the Future: The Dawn of Auto Lift in Boat Docking Technology

A pioneering advancement in boat lift technology

In the realm of maritime innovation, where tradition often sails alongside the currents of progress, a groundbreaking development has emerged to redefine our approach to boat docking. The industry is witnessing the introduction of Auto Lift, a pioneering advancement in boat lift technology that is set to transform the maritime landscape. After decades of static design, the unveiling of Auto Lift represents not just an evolution, but a revolution in boat lift functionality, making the waterways more accessible and safer for all.

The Historical Challenge

For over fifty years, the boat lift industry has remained largely unchanged, constrained by designs that offer narrow clearance, posing significant challenges to boaters. These traditional lifts have necessitated a level of precision in docking that can be daunting under the best conditions and nearly impossible in the face of high winds, waves, or currents.

Docking Dilemmas

Traditional boat lifts, with their limited space, have amplified the complexities of docking, turning it into a task that requires significant skill and often results in stress.

Exclusivity on the Waters

The inherent difficulties and safety risks associated with these conventional boat lifts have inadvertently limited boating to a more experienced audience, deterring potential enthusiasts, including newcomers and younger demographics, from embracing the joys of boating.

The Revolutionary Solution: Auto Lift

In response to these longstanding challenges, the industry now welcomes Auto Lift, a patented technology that brings a novel approach to boat docking. This innovative solution, featuring an expandable lift width, offers a significantly wider docking area—50% larger than traditional standards—heralding a new era of convenience and safety in boat docking.

  • Adaptive Width: Auto Lift's design allows for an adjustable docking space, effortlessly accommodating a diverse range of boat sizes.

  • Safety First: The innovation significantly mitigates the risk of docking accidents, ensuring both boat and boater are safeguarded through simplified operation.

  • A New Boating Experience: Auto Lift redefines the boating experience, making it more enjoyable and accessible, thereby opening up the waterways to a broader audience.

how it works

A Paradigm Shift in Docking Technology

The introduction of Auto Lift is more than an advancement; it represents a paradigm shift within the boat lift industry. With its 20-year patent securing its place as a unique solution in horizontal boat lift movement, Auto Lift stands poised to redefine industry standards in safety, accessibility, and user satisfaction.

  • Exclusive Innovation: The patented technology of Auto Lift ensures it remains unparalleled in the industry, offering an exclusive advantage to those who adopt it.

  • Welcoming New Boaters: Auto Lift's user-friendly design promises to expand the boating community, inviting a wave of new enthusiasts to explore the joys of maritime adventures without the traditional barriers.

The Implications for Dealers and the Industry

For boat and dock lift dealers, the arrival of Auto Lift presents a unique opportunity to lead the market in innovation and customer satisfaction. It challenges the industry to elevate its standards and cater to a growing demographic of boaters seeking ease, safety, and reliability in their maritime experiences.

  • Market Differentiation: Dealers offering Auto Lift technology can distinguish themselves by providing an unparalleled solution to the common challenges of boat docking.

  • Expansion of the Boating Community: By lowering the barriers to entry, Auto Lift has the potential to significantly expand the customer base, including those previously deterred by the complexities of docking.

As this innovative technology sails into the market, it invites dealers and industry professionals to join in steering towards a future where docking is no longer a hurdle, but a welcome start to every boating adventure. Auto Lift is not merely a product; it's a vessel for change, driving the industry towards broader horizons where the waters are open and accessible to all. Welcome aboard the future of boating.Welcome to the era of Auto Lift.

Blog

Shaping the Future of Waterfronts: The Infinity RS4 Dock System by ShoreMaster

The Infinity RS4 rail side boat dock system is a marvel of engineering

In the ever-evolving world of waterfront lifestyle, innovation is not just a benefit; it's a necessity. ShoreMaster's Infinity RS4 dock system stands as a testament to this ongoing transformation, offering a groundbreaking approach to dock design and functionality. As an industry expert, it's rare to come across a product that truly changes the game. Yet, the Infinity RS4 does just that, combining ultimate configurability and customization with easy installation, setting a new standard for dock systems worldwide.

A New Paradigm in Dock Design

The Infinity RS4 rail side boat dock system is a marvel of engineering, designed with the discerning waterfront owner in mind. Its foundational principle is simple yet profound: provide unparalleled quality, aesthetics, and flexibility to meet the unique needs of every shoreline. ShoreMaster achieves this through a combination of innovative features and thoughtful design, ensuring that the Infinity RS4 is not just a dock but a comprehensive waterfront solution.

Key Features of the Infinity RS4:

Ultimate Configurability and Customization:

The system's modular design, featuring the exclusive Infinity Curve Dock Systems, allows for a personalized approach to dock layout, accommodating any waterfront's specific requirements.

Easy Installation:

The QC Dock Assembly System and the lightweight aluminum rail side simplify the installation process, making it accessible for dock owners and installers alike.

High-End Aesthetics:

Available in 9 premium decking options, the Infinity RS4 not only performs exceptionally but looks spectacular, enhancing the visual appeal of any waterfront property.

Premium Stability:

With its 5-Sided Dock Legs™ and 18” leg pockets, the Infinity RS4 offers unmatched stability, ensuring safety and durability in various aquatic conditions.

The InfinityTrack™ Accessory System: A Game-Changer

Perhaps the most revolutionary aspect of the Infinity RS4 is its InfinityTrack™ accessory system. This system allows for the seamless addition and removal of accessories without the need for tools, offering unprecedented ease of customization. From utility to aesthetics, the possibilities are endless, enabling owners to tailor their docks to their lifestyles.

The Impact on the Industry

For boat and dock lift dealers, the Infinity RS4 represents a significant opportunity. Its innovative features not only make it a compelling offering to customers seeking high-quality, customizable dock solutions but also position dealers as forward-thinking leaders in the waterfront equipment market. The Infinity RS4's emphasis on stability, safety, and aesthetic appeal addresses the most pressing needs of waterfront property owners, setting a new benchmark for what is possible in dock systems.

Why Dealers Should Embrace the Infinity RS4:

  • Differentiation: Offering the Infinity RS4 allows dealers to stand out in a competitive market by providing a product that is genuinely innovative and highly customizable.

  • Customer Satisfaction: With its easy installation, ultimate configurability, and premium stability, the Infinity RS4 is designed to meet and exceed the expectations of the most discerning customers.

  • Growth Potential: As waterfront properties continue to evolve, the demand for flexible and high-quality dock systems will only increase. The Infinity RS4 positions dealers to capitalize on this growing trend.

Conclusion

The Infinity RS4 dock system by ShoreMaster is more than just a product; it's a vision of the future of waterfront living. Its innovative approach to dock design offers an unparalleled level of customization, stability, and ease of use, making it an ideal choice for waterfront property owners and a golden opportunity for dealers. As we look to the future, the Infinity RS4 stands as a beacon of innovation, shaping the shores of tomorrow.

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